01The everyday struggle
A good shop. A hard day.
Follow one day behind the counter.
8:00 AM
A day at the counter
“Bhaiya, Amul doodh hai?”
8:00 AM
The phone won’t stop ringing
“Bhaiya, Amul doodh hai?”
Customers can’t see your shelf, so they call to ask. Every call pulls you away from the counter.
“I ordered this yesterday…”
11:30 AM
Orders on paper slips
“I ordered this yesterday…”
Orders scribbled on scraps and WhatsApp messages. One slips under the counter, and a customer waits for nothing.
- ₹240₹1180₹380₹95₹640
“Did Sharma-ji pay last week?”
2:00 PM
The udhaar notebook
“Did Sharma-ji pay last week?”
Pages of credit in a notebook that can tear, get wet or go missing — and awkward reminders nobody likes to make.
“It was just easier on the app.”
6:30 PM
Regulars, ordering elsewhere
“It was just easier on the app.”
Families who have trusted you for years now order on their phones — from shops that are online. Yours isn’t, yet.
- ? ? ?
“So… was today a good day?”
10:00 PM
Counting the day by hand
“So… was today a good day?”
Shutter down, calculator out. Adding bills by hand, still unsure what sold, what ran out and what to reorder.








